You’ll have definitely be told that your business needs to invest in SEO at least once. You’re probably a little reluctant to listen to marketers when they tell you need it but that “it will take time” … and, whilst we will also tell you that your business needs SEO, we don’t blame you if you’re reluctant at first. SEO isn’t something you can always “see” and the results are not quick (except in extremely rare cases), so why invest so much money into something that could take months for you to start seeing ROI?
Well, believe us when we say it’s worth it. Why? Grab yourself a cuppa, and have a read through this blog post to find out the benefits of SEO.
SEO (Search Engine Optimisation): the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
We’ll start with one of the biggest benefits of SEO. A successfully optimised website will help to bring high quality organic traffic. People will come across your website on Google because your content is relevant to exactly what they are searching for. They will be clicking on your site because they want to, not because they’re feeling forced to as they might do with cold marketing.
If your content is relevant to what your target audience is searching for, and you therefore have an increase in organic traffic, you’re much more likely to see an increase in conversions.
Quality relevant content = quality relevant customers.
Increase Brand Awareness
Search engine optimisation is all about trying to get your website to appear in the search results on page 1 (and hopefully position 1). Therefore, the second of our benefits of SEO is inevitable: increased brand awareness.
If your website is appearing in the search results for multiple keywords of phrases relevant to your industry, more people are going to see, and hopefully click on, your website, thus resulting in more people knowing about your company.
A strong web presence also highlights the trustworthiness of your brand.
Long Term Results
Solutions such as PPC will give you results quickly, but they’re also short-lived… and could also end up costing you a lot! SEO, whilst taking a little longer to see an outcome, will give you long-term results, and often at a much lower cost.
Now, we’re not saying don’t invest in PPC at all. It can be great for certain businesses, particularly when you really do need a quick fix. However, having a long-term SEO strategy in place alongside it would be even more beneficial.
Keep Up With Competition
The final point on our benefits of SEO is keeping up with the competition. More and more people are including SEO in their marketing strategy, so why aren’t you?
Don’t let your competitors steal your customers! Follow the crowd and start investing in SEO. When your target audience is searching in Google, you want your website to be appearing above your competitor!
In this situation, you DO want to be a sheep!
If you’d like to experience the benefits of SEO, talk to the team at All Things Management to find out how we can help you. Drop us an email on firstname.lastname@example.org or call us on 01604 866961 to arrange a chat… we’ll get the cakes in!