Ok, we’re SO excited about this!! LinkedIn has become the latest social platform to introduce a stories feature to the world.
You may not see this feature on your profile just yet as it is being slowly released throughout the UK. The feature is debuting its offering to all following trials in UAE, France, the US, Brazil, Netherlands, and Australia. To access the feature quicker you may want to try updating your app. It is also worth noting that you will only be able to post a story from your mobile app.
LinkedIn’s version of the ’stories’ feature – which seems the ‘needed’ way to communicate in realtime on every social platform today – will enable companies and members to publish photos and videos up to 20 seconds long via the platform’s mobile app. Allowing members and organisations to share images and short videos of their everyday professional moments. These posts can include text and customised stickers, and will be visible for 24 hours before disappearing, as is common with the feature on most other apps.
Christian Dior Couture made use of the new feature with behind-the-scenes shots from Paris Fashion Week in late September. Others have used it to announce competition winners, provide an insight into the ‘making of’ products, and host Q&As.
“At a time when many of us are physically distanced from one another, it’s more important than ever for brands to stay connected to their audiences. LinkedIn Stories offers an authentic and visual way for them to do so – and has already proven popular with members and brands alike in the countries that already have access, including the US, India and Brazil,” said Tom Pepper, Senior Director – Head of Marketing Solutions UK, Ireland & Israel at LinkedIn.
“We believe Stories can become an integral part of brands’ communication strategies. My advice to any brands looking to experiment with Stories is – just do it! The great thing about Stories is that they don’t have to be slick or over produced – as long as they are authentic and match your brand and audience.”
Here at All Things Management we already have so many ideas around how we can utilise the new LinkedIn Stories feature for both our clients and ourselves. Sharing Stories is an easy way to share your experiences and insights, and to build meaningful relationships with your professional community. Watch this space for some engaging and informative ideas on how to get creative with your LinkedIn Stories.
If you would like any advice around how to best use this feature or if you’re looking for a creative agency to take the stress away from the upkeep, we’re the people to call!