Be seen, Be heard, Be found

Chloe McGowan - Marketing Success

Life has come at us fast in recent months and in order to stay ahead your business needs to have all aspects covered for true marketing success – from well-timed social content to a complete bespoke marketing strategy – lined up and ready for action.

All Things Management offers a team of creative digital marketers with a wide range of skills that keep customers connected to their audience in fresh and innovative ways, to enhance creative flare and enable growth, while still keeping sight of core business goals.

Chloe McGowan, Marketing Manager of All Things Management said: “Marketing isn’t slowing down, your competition is forever gaining momentum and gone are the days where having a presence on social media is enough.

Equally, being seen and heard doesn’t quite cut it if you can’t be found when someone types your services into Google!

“There are so many aspects to think about in today’s Marketing Success Plan and we understand how easy it is to get stuck inside of your box when your time is swallowed up running your core business. Our team of experts work with our clients to help them see outside of the box, injecting creativity and marketing knowledge to make sure your business is seen, heard and found.”

The All Things Management Umbrella covers:

Marketing Retainer Services

Clients utilise the firm’s creative marketeers, graphic designers, videographers, photographers, copywriters, event planners, website and Search Engine Optimisation (SEO) experts, Pay Per Click (PPC) experts and business development professionals for a complete outsourced service, to support an existing marketing team, or for a specific product launch, event or time period.

Everything starts with a free consultation to build an understanding of a client’s business goals and current plan – in order to produce fresh ideas that bring short and/or long-term solutions.

Social Media Management

Social media is a crucial part of digital marketing strategies and provides a powerful insight into your target audience. Carefully planned social media campaigns will build awareness, drive traffic to your website and increase sales. The All Things Management team has vast experience in social media management for businesses and personal brands, and expert knowledge of paid advertising on all social media platforms.

Pay Per Click (PPC) and Search Engine Optimisation (SEO)

How can you get to the top of Google? PPC is a short term but effective solution which will get you to the top ‘ads’ section of Google, quickly.  Essentially, you pay once someone clicks on your advert and lands on your website. There is an important place for a PPC strategy if you want to compete against your competition and don’t mind paying for quick results. The All Things Management team firstly work on understanding the client’s audience and objectives –  then put a plan in place allowing the drive of website traffic and easy access to contact methods – identifying the audience by using relevant parameters and appropriate keywords. Followed up with carefully written and compelling ad copy, targeted landing pages and ongoing analysis of performance. Clients receive a monthly report detailing where every penny has been spent and the return this investment provides, through conversion tracking.

Although the real key to Google success is to organically climb the rankings of Google with SEO. To do this you will need to follow SEO best practices both onsite and offsite to get your site displayed on Google more prominently and more often – without having to pay for each click. SEO is more complex than ever in 2020. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track of and understand emerging trends – and this is what we do best. 

Video and Animation 

Video marketing helps clients engage with new audiences, grow online brand visibility, improve social engagement and enhance conversion rates. The team’s experienced videographers create content that not only promotes a brand or service offering, but increases engagement with customers and employees, or celebrates and captures special moments in a company’s journey. 

With qualified drone pilots, motion animation specialists and talented video editors, all equipped with top of the range equipment, making up part of the All Things team – you can be sure your videos will stand out on a crowded LinkedIn feed. 

Print Management

Print is dying! Oh no it isn’t! Print has been an important part of marketing success for many businesses, and the print sector has really embraced technology in recent years. Print can play a vital role in the sales & marketing process, in some cases it is the first impression a prospect has on your business. Our passion and knowledge of print means we can recommend the best solutions and with a team of creatives we can also provide the creative design. Our print buying power enables us to work with trade only suppliers, and we pass those savings onto clients, so for businesses that are spending between £5k and £75k a year on print, we are confident that we can not only save money on print, but we can inevitably improve the print buying experience.

High-quality print still has a role to play in a company’s brand and All Things Management knows when and where to use printed communications and deliver them in the most relevant and cost-effective way. With a new addition to the team now focused purely on our print management offering.

Chloe added: “Throughout COVID we’ve found that many of our existing, and now new clients, took the time away from the ‘norm’ to reflect on how their brand is perceived. We’ve worked on brand refreshes, rebrands, virtual videography, animations and Pay Per Click (PPC) projects with businesses seeing more value in making sure they’re found, when they need to be. Our team of creative digital marketeers are here when you need us, to help connect you to your audience.” 

To discuss your marketing success strategy further or to find out more about any of our services, contact chloe@allthingsmanagement.co.uk or continue to take a look around our website.

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