Are you smashing your internet marketing strategies? Do you actually have an online content marketing strategy in place for your business? I’ve collated some of the top content marketing tips we swear by at All Things Management and have shared a few of them with you below so that you can start smashing your strategies.
If you’re still not using infographics in 2018, why? They should play a big part in internet marketing strategies because they can be so powerful. Infographics are easily shareable content that work across multiple platforms. The information is much more digestible than plain text content; in fact, visual content is processed 60,000 times faster in the brain than plain text. Infographics can also result in an average of a 12% traffic growth.
Content Marketing Tips: Infographics
- Create for your target audience
Always keep your infographics specific and relevant to your target audience. You don’t always need to create content for “the world” if you’ve got a distinct target audience. Create something that’ll be of interest to them.
- Keep it simple and focused
One mistake people tend to make with infographics is trying to put as much information as possible into them. Infographics should be a very clear way of presenting information so keep it simple and really focus on the specifics of the topic.
- Keep it visual
I know what you’re thinking: “are you really telling me to keep a visual piece of content visual?”. What I mean by this is not packing it up with too much text information. Mix it up with images and text; make use of white space, too. Make it colourful and choose fonts that are easy to read, yet still keep it on brand.
- Know your stats
Facts and statistics are great on infographics; after all, that is the aim of them. But it’s important to ensure that you’re definitely using correct statistics. Do a lot of research before picking the stats and remember to always quote your sources.
Video marketing really is on the rise this year, so I had to include it with these content marketing tips. Studies have shown that 81% of businesses use video in their marketing strategies; 65% of those that don’t have said that they will start using it in 2018. With these stats, who wouldn’t want to jump on the video bandwagon? Similarly to infographics, videos are super shareable content that people are willing to share with their friends on social media. With all platforms now supporting video, it’s definitely the time to put it in internet marketing strategies.
Content Marketing Tips: Videos
- Get your audience hooked
If your audience aren’t hooked on your video, they’re just going to click off and it’s not going to get shared. The first 10 seconds of your video are absolutely crucial as this is where your audience will form an opinion on the video; if they’re not hooked in these 10 seconds, that’s your marketing time wasted.
- Focus on the story
What is the message of your video? I’d say the same with any content marketing tips: don’t make it too sales-orientated. Try and find a story to focus on in your video rather than sales and money.
If you did want to add a slight sales message in there, finish the video with a relevant call to action.
- Quality is key
No-one wants to watch a pixelated video. Invest in the quality of your video; get a good camera and microphone and learn how to edit videos correctly. Alternatively, find a company that can do the video for you.
- Add value
Don’t waste your time on video marketing if you’re not going to add value for the audience. Don’t be boring. Choose whether the video is aimed to inform or entertain the viewer.
Would it be a blog about content marketing tips if I didn’t write about blogs themselves? Blogs are a very popular marketing tool, particularly with small businesses. Studies show that small businesses who use blog writing as part of their internet marketing strategies receive 125% more lead growth than those that don’t.
Content Marketing Tips: Blogs
Research is key. Take some time to think about the topic. What do you want the blog to be about? What’s the aim of the post? Who’s your audience? Once you’ve answered these questions, research keywords and find something that is relevant. Following on from this, research seasonal trends; when are people searching for that term?
If you want a great blog post, you need to plan. From the introduction, to the middle paragraphs, to the final conclusion; plan every section of your post before you start writing. This will help your writing flow, creating an interesting, easy to read blog post.
- Take Breaks
To write the best blog post possible, you need to have full motivation. Take some breaks between writing so that you don’t risk having a creative block and forcing the content.
Long form blog posts are great for SEO so I’d always suggest them in our content marketing tips, but you must remember to break up your content with images. No-one wants to just stare at a lots of words on a page; images can also illustrate what you’re talking about in your content.
- Read It
Read it through once, read it through again, get a colleague to read through it and then read through again. Proof reading is so important; there’s no point writing a blog post just to upload it with lots of spelling and grammatical errors!
To find out more content marketing tips, or if you’d like to discuss possible retainer work for your internet marketing strategies, get in touch with the team at All Things Management on 01604 866961. Alternatively, arrange a meeting to come and visit the barn and discuss things further!