LinkedIn have been seeing 'record levels of engagement' over the past year and have this week officially launched some new features that you should be aware of if you want to be a LinkedIn Pro:
1. Photo Tagging
LinkedIn's photo-tagging option has actually been available to most users since April, but the platform has now officially launched the functionality to all users.
As explained by LinkedIn:
"Think you recognize someone in the photo? Or just want to make sure your co-worker knows when you upload a photo with them in it? Now when you post a photo, you can tag people in it. The world seems smaller and your community a little tighter when you let people know who is who."
The process works as you would expect, as you're used to on other platforms.
2. Video Messaging
In order to further tap into the rising video trend, LinkedIn has also added a new option to record video clips with its messaging process.
"Millions of members have posted videos and shared them with their connections or in groups: sharing ideas, experiences, or simply a view into their working life. Now you can do the same in messaging, too."
Video is big on LinkedIn - according to LinkedIn's own stats, its users are 20x more likely to share a video on the platform than any other type of post. This option adds to that capacity, and provides another way to make your messaging stand out on the platform.
But a word of warning - if you're one of those people that sends a generic message to new connections who you've never actually met, or tries to fish for cold leads through LinkedIn messaging, don't start sending out generic videos. Just don't!
3. Topic Listings
And lastly, LinkedIn notes that users can now find all the groups they’re part of, and the hashtags they follow, on the right side of their feed on desktop - "or by clicking on your profile picture at the top left on mobile"
This will enable people to better curate and manage the news updates they see on the platform.
If you want to find out more about how you can use LinkedIn, and other social media platforms, to grow your business and connect with your audience - get in touch with the team here at All Things Management. We’d love to have a cuppa with you in the barn, give us a call on 01604 866961 or pop us an email on firstname.lastname@example.org