Pay Per Click (PCP)

Paid search. Establishing a platform for your business to be discovered by people who want your services.

WHAT IS PPC? (PAY-PER-CLICK)

It’s as simple as: you pay once somebody clicks on your advert and lands on your website.

THE NITTY GRITTY OF YOUR PPC CAMPAIGN

The first thing we do is understand your objectives – what does success look like? 

Do you want to drive website traffic, phone calls, store visits? Next, we identify your audience. Google ads allow you to be precise, using parameters such as location, device, age and gender to hone in on the most relevant people.

Most important though, is the keyword research phase, where our PPC experts find the right search terms and phrases for your product or service. These determine when and where your ads will show, so finding the right keywords is vital!

MANAGING YOUR PPC CAMPAIGN

The first thing we do is understand your objectives – what does success look like? 

Your dedicated PPC Account Manager will take personal responsibility for your campaign. Each of our team has been trained personally by Google, so they know their stuff. Here’s how they get the most from your Adwords budget:

  • Write compelling ad copy to maximise your click-through rates
  • Create targeted landing pages to boost conversions on your site
  • Analyse performance constantly, making small tweaks to maximise results
  • Monitor bids, to ensure you pay as little as possible per click
  • Optimise your campaign by focusing budget on the ads that convert the most and cost the least

WHY CHOOSE ALL THINGS MANAGEMENT AS YOUR PPC AGENCY?

We offer 100% transparency, sending each client a monthly report showing where every penny has been spent, and what return this investment gave. Any leftover budget at the end of a given month simply rolls over to the next month as standard. Should you have a query, your Account Manager provides a single, expert point of contact. 

Pay Per Click advertising is a great complement to other digital marketing practices such as social media marketing and our bespoke SEO services.

If you would like to discuss integrating PPC and AdWords services into your digital strategy, get in touch with us today.

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