Social Media Advertising

Helping your business to create high-level campaigns, improve ROI on marketing spend, and skyrocket visibility and engagement.

WHAT IS SOCIAL MEDIA ADVERTISING?

Social media advertising presents a unique opportunity to target users of a specific demographic via ads and campaigns on platforms like Facebook, Instagram and LinkedIn. Unlike other marketing tools like Google Ads, social media advertising allows marketing teams to select in-depth targeting options — such as their interests and purchasing habits— and share content directly to those target audiences on platforms they use every day.

With expert social media advertising, brands can now share content that converts, rather than post and hope for results. Using platform ad tools and current best practices, social media advertisers can deliver content directly to the consumer, giving brands new traction and a push to more conversions.

WHAT TO EXPECT FROM SOCIAL MEDIA ADVERTISING

Our team of ad experts offer the most up-to-date recommendations, and reports to businesses that want to gain more traction than ever from their social media presence. The first step in our social media advertising process is to understand your goals and to determine which KPIs are best for your new social ad strategy. From there, we work with your team to create in-depth target personas and audience evaluations. These audience findings are then leveraged to align content and messaging creation for maximum impact.

Once the strategy and plan have been laid out, our team will start ad implementation, including campaign creation and setup. Regular monitoring, adjustments, and analysis are also part of our social media ad services. We know that your audience isn’t going to stay in one place forever, which is why our social media ad services are as fluid and adaptable as needed. Our experts are also constantly expanding their knowledge about the latest social media trends, ad tactics, and strategies to make sure your ads get seen by the right people, on the right platform, at the right time.

If you would like to discuss integrating Social Media Advertising services into your digital strategy, get in touch with us today.

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